Creativelink Technologies' Franchiseblox Portal and Franchise Marketing Management System helps franchise companies:

• Improve internal company communication, collaboration, and corporate identity.
• Improve brand consistency and reduce costs associated with managing distributed marketing programs.
• Enhance franchise owner marketing execution resulting in higher sales and revenues.
• Increase website traffic, search results, and lead conversion.

The software is provided in a Software as a Service (SaaS) model where all technical support and hosting is provided by Creativelink Technologies, freeing up both franchisor and franchise owner to focus on marketing plan development and execution. The solution consists of 1) a site builder that provides a consistent external customer facing website for each location; 2) a portal to enhance enterprise-wide communications (franchisor / franchisee and franchisee / franchisee); 3) a campaign and eblast builder; and 4) a digital asset management system for sharing critical documents across the organization.

The software is provided to franchisors as a "private label" service meaning it is updated to reflect the franchisor's look and feel, with the franchisor then having the option to resell it as a service to franchise owners.

Brand Management and Compliance

While franchise empowerment is an important tool in building a brand, for integrated marketing campaigns to be effective it is essential that franchisees communicate a consistent message. To ensure such standardization, Creativelink Technologies places the power in the hands of the franchisor to establish and enforce a common message and approved marketing materials which can be leveraged across the organization.

Key Franchisor System Capabilities

• Customer facing websites for all franchisees, consistent with the corporate brand strategy.
• Ability to instantly implement changes across all websites, such as new promotions and offerings.
• Ability to electronically distribute an ad campaign, specifying which variables franchise owners can adjust (ex. art selections, price points, logistics, etc.).
• Ability to communicate news and events to all franchise owners.
• Document library to post/electronically distribute policies, procedures, etc.
• Message board for more effective communication with franchise owners and the ability to spot/solve business issues quickly.

Key Franchisee System Capabilities

• Professionally supported customer facing website which is in-synch with the latest corporate branding, promotions, etc.
• Ability to make specific updates on the website that are corporate compliant (ex. product lines, promotions, price points, etc.)
• Ability to generate custom ads and eBlast email marketing collateral using corporate created templates
• Online access to secure message board, improving collaboration with other franchise owners
• Online access to latest corporate generated marketing ad campaigns and brand bank
• Online access to document library containing policies, procedures, etc.

Print on Demand

Creativelink Technologies is also pleased to offer our central Print on Demand and fulfillment capabilities, which may provide further value to franchise owners via discounted printing and shipping rates.  Pricing is based on the types of pieces and quantities.